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Our Thinking

The complete Jettifi library — buyer-diagnostic Perspectives, long-form Working Papers, and Case Analyses of publicly-documented transformations. All in one place.

01 · Perspectives

For leaders whose growth outpaced their systems.

Diagnostic reads for owners, CEOs, CFOs and COOs. Every piece names a specific operating pattern and lays out what to reengineer.

02 · Working Papers

Long-form authority on Digital Reengineering.

Reference material for enterprise leaders making the decision to reengineer. The pillar and its supporting papers.

Framework

Build vs Buy vs Reengineer: The Enterprise Technology Decision, Reframed

The build-versus-buy debate is a false binary. Enterprises facing a system decision actually have four choices — build, bolt on, reengineer, or walk away. Framing the decision correctly is the difference between a defensible investment and a two-year mistake.

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July 2026
Framework

The AI Readiness Framework: Five Questions Before You Deploy

AI capability alone does not produce enterprise value. The AI Readiness Framework is five questions an enterprise should answer before deploying any AI capability into a business process — because the productivity return depends on the operating model, not the model.

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July 2026
Perspective

Digital Transformation vs Digital Reengineering: What Is the Difference?

Digital Transformation and Digital Reengineering are not competing labels for the same activity. They differ on sequencing, on the primary artefact they produce, and on the failure modes they invite. Choosing the right discipline is more consequential than choosing the right platform.

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July 2026
Perspective

Enterprise Operating Models Explained: What They Are and Why They Matter

An operating model is how an enterprise turns strategy into daily execution: decision rights, incentives, ownership, workflows. It is the artefact digital transformation programmes most consistently fail to redesign — and the artefact Digital Reengineering starts with.

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July 2026
Perspective

What Is Legacy Modernisation? A Definition for Enterprise Leaders

Legacy modernisation replaces the technology substrate under an enterprise system while keeping its business logic largely intact. It is often confused with Digital Reengineering. The distinction determines whether the programme delivers.

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July 2026
Framework

Digital Reengineering: A Practical Guide for Enterprise Leaders

A practical guide to Digital Reengineering as a discipline: what it is, why it matters now, the five principles that shape it, and how enterprise leaders should sequence operating-model decisions before platform decisions.

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July 2026
Research

AI Readiness Is a Culture Problem, Not a Budget Problem

AI adoption succeeds or fails on culture, workflow design and decision architecture — not on procurement or budget. Two of Jettifi's five Digital Reengineering Principles — Design for Reversibility and Protect Differentiating Logic — apply directly to how enterprises should approach AI.

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June 2026
Framework

The Reengineering Playbook: When to Build, When to Bolt On, When to Reengineer, When to Walk Away

The most consequential technology decision is often not which platform to buy but whether to build, bolt on, reengineer, or walk away. A framework of four options and five signals for making that decision deliberately.

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June 2026
Perspective

Why Most Digital Transformations Fail at the Org Chart, Not the Tech Stack

The technology was rarely the problem. The majority of digital transformation programs fail because of how enterprises are structured, incentivised and governed — not because of the software they buy.

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June 2026
03 · Case Analyses

Public transformations, decoded.

Analyses of publicly-documented enterprise transformations — Domino's, Best Buy, John Deere, Adobe, Ping An. Lessons from real operators for leaders navigating similar decisions.

Operating Models · Retail · Consumer · Food service

What Domino's Pizza's Turnaround Teaches Enterprise Leaders About Digital Reengineering

How a struggling pizza chain rebuilt itself as a technology company — and why the lesson matters more to legacy operators than to consumer brands.

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Operating Models · Retail · Consumer electronics

The Operating-Model Lesson Behind Best Buy's Renew Blue Turnaround

How a legacy electronics retailer survived the showrooming era — and what enterprise leaders should read past the retail specifics to see.

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Legacy Modernisation · Manufacturing · Industrial · Agriculture

How John Deere Became a Data Company Without Stopping Being a Manufacturer

A 190-year-old industrial company merged software and steel — and the lesson is not the acquisition history. It is the operating-model choice.

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Operating Models · Software · SaaS

The Business-Model Reengineering Underneath Adobe's Move to Creative Cloud

The transition from perpetual licences to subscription looks like a pricing move. It was an operating-model reengineering — and the durable lesson is not about SaaS.

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Legacy Modernisation · Financial services · Insurance

What Ping An Teaches Legacy Financial-Services Operators About Modernisation at Scale

A legacy Chinese insurance business built a technology company alongside itself — and the operating-model lesson matters more than the specific ecosystems it created.

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